Community Project
This project were briefed to design a more consistent and professional visual style for African Sub-Sahara International Development Agency (ASSIDA).
The purpose of this visual style was to:
• Create clearer communication
• Promote the organisation
• Make ASSIDA appear professional to stakeholders particularly prospective new members and other non-profits
Deliverables:
• Profile document
• Membership form
• Business cards
• Letterhead
• Email Signatures
• Informational Flyer
• Style guide
Purpose & Goals:
FEELS
To feel ASSIDA is a trustworthy and professional organisation, and also friendly to people in different backgrounds.
DO
Allowing the people who need help can get help, and who want to reach out their hand can be a part of them.
THINK
We hope all target audiences to understand the dedication and significance of ASSIDA and view every issue from all its aspects in different perspectives.
Concept:
The concept we created centred around the idea of hope. We recognising that migrants come to Australia with the hope of a better life and we wanted to visualise this through bright colours, taking inspiration from the African landscape that makes the region famous also took inspiration from bold African fashion design. We were very cautious of cultural appropriation, and worked closely to ensure we were making respectful design choices.
Business Cards
Letterhead
Membership Form
Email Signature
Flyer
